Kentucky State Police officials say the state is at its lowest highway fatality rate in nearly 50 years. Now a KSP campaign is aimed at reducing highway fatalities even more.
The "Finish Strong" campaign urges motorists to wear seat belts, reduce speed, refrain from distractions and never drive impaired.
The project began November 1 with a data-driven strategy that places enforcement details in high crash zones where fatalities have occurred. State police say the effort will continue through the holidays.